We equip your marketing and business development tool kit for results.
PM&C provides strategic marketing and communications services, including executive level consultation, strategic planning and program implementation, to help you achieve business goals. Our results-focused offerings include:
Outsourced Marketing Director Services
We offer growth-focused companies national-caliber marketing insight by serving as your interim Chief Marketing or Communications Officer, helping you design and implement results-driven plans. We identify best-in-class resources for your consideration, and help to manage/assess agency relationships to maximize their positive impact. Award-winning media and creative partners help you carefully invest precious marketing dollars and introduce powerful messages to the right targets. We also conduct marketing department audits, individual assessments, and marketing department design, including recruitment of key staff.
Brand Management
We assess your current brand(s) and lead you through brand development and positioning review and analysis processes to ensure you are properly placed in the mind of your target audience(s), and maximizing your opportunities in the marketplaces you compete in. We review your distribution, channel, pricing, product and promotional strategies, and counsel you to ensure steady and incremental business growth.
Business & Marketing Planning
We review and critique your existing business or marketing plans, or assist you in preparing a new plan. Once created, we can introduce best-in-class partners to help you implement your strategies efficiently and effectively, or provide those services for you.
PR/Corporate Communications
Whether implementing a new public relations program or seeking an experienced partner to enhance your plans, we blend traditional, social or digital media strategies to produce plans that maximize your communications investment. We also provide media relations, reputation management, speechwriting, crisis communications, investor relations and media training services to organizations and individuals.
Strategic Planning
We help you identify strategic options and determine the right strategies to maximize profitable growth, defend against competitive attack, identify new product and service alternatives, and grow market share…identify and articulate important messages and ensure consistency across all organizational touchpoints... and help plan for and manage change resulting from new staff, investors, management, acquisitions, and other sources of change.
Research & Market Analysis
At the heart of your business are your customers. Are they satisfied? What are you doing well and what could you be doing differently? Our third-party surveys reveal opportunities to leverage. We also provide concept testing, facilitate 1-to-1s and focus groups, conduct market analysis and competitive assessments.
Event Marketing
We understand the strategic role that high-impact events can play in your marketing mix. Let us help you identify or create a signature event for your organization. Among our past successes are:
South Carolina’s Fastest-Growing Companies
The South Carolina Bank Investors Symposium
InnoVenture venture capital conference
The Golf World-Palmetto Dunes Intercollegiate Golf Championships
The Bud Light U.S. Triathlon Series National Championships
The White Lily Foods Cooking Schools
The Southern Bank Voices of Modern Knowledge Speaker Series
